K-beauty retailer PURESEOUL opens new store at SouthGate Bath

Fans of Korean skincare have a new reason to visit SouthGate Bath, as popular beauty retailer PURESEOUL has opened its newest store in the city centre.

The new shop, located on St Lawrence Street alongside JD Sports and Tommy Hilfiger, brings one of the UK’s fastest growing K-beauty brands to Bath, offering customers access to some of South Korea’s most sought after skincare products.

Known for stocking viral skincare and beauty brands, PURESEOUL specialises in results driven products designed to suit a wide range of skin types and skincare routines. The retailer has built a loyal following by introducing shoppers to innovative Korean beauty products that have become global favourites.

To celebrate the opening, the Bath store is launching with a range of exclusive offers, including goodie bags for the first 150 customers who purchase tickets, a spend-to-win raffle, and a free gift for shoppers who sign up to the retailer’s newsletter.

The arrival of PURESEOUL further expands SouthGate Bath’s growing line-up of health and beauty retailers, adding another well known brand to the city’s shopping destination.

Guy Henderson, Centre Director at SouthGate Bath, said the new opening strengthens the centre’s retail offering and gives visitors another reason to explore everything SouthGate has to offer.

PURESEOUL’s Chief Executive and Co-founder, Leslie Tang, described Bath as an ideal location for the company’s continued expansion, highlighting the city’s international appeal and longstanding association with wellbeing.

The Bath opening forms part of PURESEOUL’s ambitious growth plans for 2026 as the retailer continues to expand its presence across the UK.