Wiltshire Council proposes new speed limit policy to improve road safety

Wiltshire Council is looking to introduce a new Speed Limit Policy aimed at making roads safer and decisions around speed limits clearer and more consistent across the county.

The proposal, currently with the Cabinet Member for Highways, sets out how speed limits will be decided, what evidence will be used, and how local communities can raise concerns if they feel changes are needed.

The updated policy reflects national guidance and changing travel patterns, and forms part of the council’s wider push to reduce serious and fatal road traffic collisions.

One of the key changes is a stronger focus on 20mph limits, particularly in residential areas, town centres and places where people and vehicles mix more closely. Town and parish councils will find it easier to apply for these limits, although they will still need to fund measures like signage and road markings if approved.

Wiltshire Council will cover the cost of assessing requests and managing the legal process, known as a Traffic Regulation Order.

Decisions will continue to be based on evidence, including how roads are used, traffic speeds, collision history and the surrounding environment. Rather than relying on isolated data points, the council says it will assess whole routes to get a more accurate picture.

The policy also makes clear that lowering a speed limit is not always the right answer. In some cases, measures like better signage, crossings, traffic calming or enforcement may be more effective.

Cllr Martin Smith, Cabinet Member for Highways, said the policy “puts safety first” and supports efforts to reduce serious collisions.

He added that even small reductions in speed can make a significant difference to both the likelihood and severity of accidents.

If approved, the council says the policy will help create safer streets, encourage walking and cycling, and improve quality of life in local communities.

A final decision on the policy is expected soon.